STRAVA

STRAVA CAPSULE DESIGN DIRECTIONS

Strava brought me in to design three capsules for its community of runners and riders. Voices is bold, message-driven streetwear built on Strava culture. Stillness is quiet, refined leisurewear with tonal branding. Pulse is performance gear with sublimated prints, 3M reflective details and functional trims.

I took the project from mood boards and design direction to full CAD line sheets: men's and women's tees, hoodies, crewnecks, singlets, a jacket, runner shorts, caps, socks and bottles, each specced for decoration.

In 2026, Strava released a collection that reflects directions from the presentation, shown below next to the original concepts.